VI TV Launches as Netherlands’ First 24/7 Football Channel
VI TV Debuts on Samsung TV Plus
On September 29, 2025, Dutch football fans celebrated a milestone with the launch of VI TV (Voetbal International TV) on Samsung TV Plus. This marks the arrival of the Netherlands’ first dedicated 24/7 football channel, offering continuous coverage and analysis for supporters across the country.
Collaboration Behind the Channel
The creation of VI TV is the result of a partnership between several prominent organizations. Your Channels, a leading digital broadcaster, worked closely with Voetbal International publisher PXR, WPP Media, and Talpa Media to bring this ambitious project to life. Their combined expertise has ensured that VI TV delivers a comprehensive football experience tailored to Dutch audiences.
What VI TV Offers Football Fans
VI TV’s programming is designed to cater to the needs of passionate football enthusiasts. The channel provides:
• 24/7 football news updates, ensuring viewers are always informed about the latest developments in Dutch and international football.
• In-depth match reports and expert analysis, giving fans a deeper understanding of the game.
• Extensive highlights from Eredivisie and other major leagues, allowing supporters to catch up on all the action.
• Special Monday recaps that review every weekend match, offering detailed breakdowns and commentary.
• Exclusive interviews with players, coaches, and football insiders, bringing unique perspectives to the audience.
• Documentaries and feature stories that explore the culture and history of Dutch football.
Meeting the Demand for Localized Content
The launch of VI TV addresses a growing demand for localized sports content in the Netherlands. While international football channels are widely available, Dutch fans have long sought a platform that focuses specifically on their domestic leagues, clubs, and players. VI TV fills this gap by delivering content that resonates with the local football community, from grassroots stories to coverage of top-tier matches.
Opportunities for Advertisers in Connected TV
VI TV’s arrival on Samsung TV Plus also creates new opportunities for advertisers. As Connected TV (CTV) continues to gain popularity in the Netherlands, brands are looking for effective ways to reach engaged audiences. VI TV provides a valuable inventory for advertisers seeking to connect with football fans in a premium, brand-safe environment. The channel’s targeted approach allows for more relevant and impactful advertising campaigns.
The Significance of Samsung TV Plus
Samsung TV Plus has established itself as a leading platform for free, ad-supported streaming television (FAST) in Europe. By launching VI TV on this service, the channel becomes instantly accessible to millions of Samsung Smart TV owners in the Netherlands. Viewers can tune in without the need for subscriptions or additional hardware, making high-quality football coverage more accessible than ever before.
How VI TV Enhances the Viewing Experience
VI TV is not just about live matches and highlights. The channel aims to provide a holistic football experience by including:
• Tactical breakdowns and expert panels that explain the nuances of the game.
• Behind-the-scenes features from clubs and training grounds.
• Historical retrospectives that celebrate the rich legacy of Dutch football.
• Interactive segments that encourage viewer participation through polls and social media integration.
This diverse programming ensures that both casual viewers and die-hard supporters find content that appeals to their interests.
Industry Reactions and Future Prospects
The launch of VI TV has been met with enthusiasm from both the football community and the media industry. Experts highlight the channel’s potential to strengthen the connection between fans and the sport, while also providing a new platform for emerging talent and stories that might otherwise go untold.
Looking ahead, VI TV plans to expand its content offerings and explore partnerships with additional leagues and organizations. There is also potential for interactive features and on-demand content, further enhancing the value for viewers and advertisers alike.
Conclusion: A New Era for Dutch Football Broadcasting
With the debut of VI TV on Samsung TV Plus, the Netherlands enters a new era of football broadcasting. The channel’s 24/7 format, local focus, and accessibility set it apart from existing sports networks. For fans, it means never missing a moment of the action; for advertisers, it represents a fresh way to engage with a dedicated audience. As the football season unfolds, VI TV is poised to become an essential destination for anyone passionate about the beautiful game in the Netherlands.